Following Pantone’s announcement made earlier this week that 2018’s Color of the Year would be “Ultra Violet,” the purple craze seems to be infiltrating ever corner of the Internet. Jumping head-first into the madness, adidas has now unveiled its latest colorway of the AlphaBOUNCE silhouette and you guessed it – it’s “Ultra Violet.” Entirely dipped in the sumptuously royal hue, the sneaker is rendered with an upper resembling hairy suede. Rounding off the look are a rope lacing system and a rubberized heel for optimized comfort.
You can shop the new adidas AlphaBOUNCE for $100 USD at select retailers such as Oneness.
To see more from the Pantone winner, find out which five items you should cop in the Color of the Year.