LOVE has kicked off the 2017 edition of its Christmas Advent with a new short starring Ashley Graham. Sporting some skimpy workout gear, the model-slash-body activist is seen doing the sled pull, which is part of her fitness routine. The concept for the video stems from that one time when LOVE editor-in-chief Katie Grand saw Graham working out at New York’s Dogpound.
This year’s LOVE Advent will see a unifying theme of “Stay Strong,” which highlights some of the most commendable qualities of women. “This year we’re reminding women to #StayStrong because we are powerful, we are resilient, and we run the world,” says the 30-year-old model. “Shooting the Advent calendar is a true expression of self love and empowers women to embrace their own sexuality.”
Hit play to watch the Phil Poynter-directed video above. To see more from Graham, take a look at her newly-launched swimwear brand, Swimsuits for All.