Fashion

Balenciaga's Chouchou Scrunchy Is Straight From the '90s

Bold and practical.

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1,903 Hypes

Balenciaga's Chouchou Scrunchy Is Straight From the '90s

Bold and practical.

Balenciaga‘s Resort 2018 collection saw hair ties in vibrant colors, and now you can actually purchase the vintage-inspired accessory. The Demna Gvasalia creation dubbed the Chouchou scrunchy is available in yellow and named after the Creole French word for “sweetie.” The former ’90s staple is made of crinkly leather and is also stamped with the Balenciaga logo, in gold font. Picture this with a head-to-toe look from the brand.

Purchase the Chouchou scrunchy at Browns’ website where it prices out at approximately $170 USD.

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