Fashion

Fool's Gold Celebrates Its 10-Year Anniversary with New Collection

Paying homage to iconic ’90s New York street style.

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718 Hypes

Fool's Gold Celebrates Its 10-Year Anniversary with New Collection

Paying homage to iconic ’90s New York street style.

Marking a decade in the business, Brooklyn-based record label Fool’s Gold has unveiled its Fall/Winter 2017 lookbook. Having opened a brick-and-mortar store in Brooklyn and also expanded the DAY OFF Festival into an international series across six different cities, it would be an understatement to say that FG had a remarkable year.

For its latest program, the label collaborates with Mishka for a Lugz boot release. As always, the brand also introduces a selection of wardrobe mainstays such as hoodies, crewneck sweaters and graphic tees. Lensed by Chris Kennedy and styled by Kevin Amato and Malachai Spivey, the latest lookbook is an unfiltered reflection of iconic ’90s New York street style.

You can view the full lookbook above and can head over to Fool’s Gold both online and in-store to shop the new collection.

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