Having already seen Helmut Lang‘s recent “Taxi” capsule collection, we now take a closer look at the range via an editorial by Vancouver-based retailer 017. As the first designer in history to advertise on taxi tops in 1998, the new offering pays homage to the designer’s daring marketing move. Along the same vein, the fashion house branded 275 taxis that have been circulating New York City throughout December.

Take a look at the full editorial in the gallery above. You can now shop the “Taxi” capsule now at select stockists such as 017 and HBX.

To see more from Helmut Lang, don’t miss its latest “Artist Series” collaboration with Keizo Kitajima.