Launched by Thea Green, founder of Nails inc, buzzy lipstick brand INC.credible will soon be available in the US. The forthcoming range will include a staggering 54-piece collection comprised of lipsticks, lip quenchers and lip glosses crafted for all skin tones. Priced between $10 to $13 USD, the line offers budget-friendly products that certainly don’t compromise on quality or selection.
Already met with glowing reviews from beauty bloggers across the web, it is evident that Green has utilized her success and experience from Nails inc to create another trend-led cosmetics powerhouse. “I wanted to create a cosmetics range with a positive spirit that captures how beauty should make you feel,” explains Thea Green in a press release. “INC.redible is about being your most incredible self. INC.redible girls embody this state of mind – they speak their mind, they know what they want, they keep it real and together they are even stronger.”