Footwear

Here's an Exclusive Look at iRi's Collection 3 Campaign

Footwear inspired by clouds.

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1,968 Hypes

Here's an Exclusive Look at iRi's Collection 3 Campaign

Footwear inspired by clouds.

New York-based footwear brand iRi may only have launched this summer, but it’s already dropped its third collection. Known for its offbeat silhouettes and unconventional fabric pairings, iRi’s instantly-recognizable footwear has proven popular not only in the U.S, but worldwide.

Collection 3 takes inspiration from the idea of “taking off and flying through the clouds,” which can be seen in the toned-down color palette, soft material and wavy heel and midsole details. The collection consists of sneakers, heeled boots and a sneaker-boot style that merges both silhouettes together. Discussing the concept in more depth, Janet Yeung, iRi’s creative director said:

“Its basically about travel and taking off from one place and having not arrived at the new destination.  The moment in between.  That moment of calmness.  Collection 3 focuses more on our signature silhouettes with calmer tones of colors.  Our previous collection was more pop and this new direction allows us to reach a wider audience whilst still retaining pop of color.”

Browse through the beautifully hazy campaign imagery above and shop the collection at iRi’s web store.

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