Beauty

JECCA Is the New Beauty Brand Created for Transgender People

“Makeup has no gender.”

By
972 Hypes

JECCA Is the New Beauty Brand Created for Transgender People

“Makeup has no gender.”

The beauty industry has long struggled with inclusivity, but thankfully with brands like Fenty Beauty and Glossier, women of different sizes and skin tones are finally encouraged to embrace the way they look. Joining the movement is new company JECCA, which is inspired and created specifically for the transgender community.

Founded by makeup artist Jessica Blackler, JECCA believes in the fact that “makeup has no gender.” In an interview with The Cut, Blackler states that her Correct and Conceal Palette can be used by literally anyone, but particularly useful for those who’re trying to cover beard stubble. She also responds to Rihanna‘s recent critique on brands using trans people as marketing tools:

It’s brilliant to tap into this market because it’s something that they’ve needed to do for a while, but I’m not doing it for marketing reasons. We’re not just made a brand that jumped on a trend. This is something we’ve done from the beginning and we support the LGBT community. Rihanna’s point is true where you don’t know who is trans, that’s a very personal question.

JECCA is slated to launch online come December 18. In the meantime, pre-order a palette on its website for £20 GBP (approximately $27 USD).

Read Full Article

What to Read Next

EXCLUSIVE: Nike Releases New Short Film on Its Holiday 2017 ACG Collection
Fashion

EXCLUSIVE: Nike Releases New Short Film on Its Holiday 2017 ACG Collection

Featuring Nike’s senior design director, Johanna Schneider.
1,841 Hypes


T By Alexander Wang's Resort 2018 Collection Is Modern and Sporty
Fashion

T By Alexander Wang's Resort 2018 Collection Is Modern and Sporty

High-fashion meets relaxed-wear.
799 Hypes


Bella Hadid Has Already Landed Her First 2018 Cover for 'Vogue Korea'
Fashion

Bella Hadid Has Already Landed Her First 2018 Cover for 'Vogue Korea'

The year hasn’t even ended yet.
1,014 Hypes

Drop a Heart For Milk Makeup's New Holographic Stick
Beauty

Drop a Heart For Milk Makeup's New Holographic Stick

In a galactic “Stardust.”
982 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.