2017 has been quite the year for Missguided. From launching its “Keep on Being You” campaign that celebrates individuality to pledging to stop airbrushing its models, the retailer has made strides when it comes to inclusivity in fashion and the normalization of womens bodies.
Ending the year on a high, Missguided’s winter 2017 campaign – “Make Your Mark” – is also 100 per-cent un-retouched. Modelled by an incredible and diverse crew of ladies, from model Felicity Hayward to writer, activist and Pussy Palace member, Nylo, the imagery celebrates what the women themselves stand for: body positivity and girl power.
Peep some of the campaign imagery above and learn more about the full campaign and the girls behind it at Missguided.com.