Ride With Nora Vasconcellos, adidas’ First Female Pro Skater

She’s making skate a women’s sport too.

Sports  
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Males have long run the skateboarding industry but 2017 saw a push back whereby the very word “skate,” turned into something a little more homogenous. Females skate crews like The Brujas, and riders like Nora Vasconcellos, have made it clear that it’s a girls sport too – with new backing by brands.

adidas inducted Vasconcellos into the Pro skate team earlier in the year, and is dedicating a new, digital short to honor the icon. On her documentary she noted:

“To be riding alongside the guys I have always admired is unreal. I think it’s very important​ ​for​ ​young​ ​girls​ ​(and​ ​boys)​ ​to​ ​see​ ​a​ ​woman​ ​alongside​ ​men​ ​in​ ​any​ ​profession.”

Vasconcellos’ story is a personal narrative in normalizing the sport, unapologetic and authoritative. The short also includes interviews with Pros, Lacey Baker and Sage Elsesser, and legends, Elissa​ ​Steamer and​ ​Andrew​ ​Reynolds.

“Nora” releases on December 21 at adidas Skateboarding. Watch the teaser below and our own BTS interview above.

Read Full Article
Director
Kyle Reyes
Producer
Ashley Haines
Interviewer
Ashley Haines
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