Ride With Nora Vasconcellos, adidas’ First Female Pro Skater

She’s making skate a women’s sport too.

By //Sports 

Males have long run the skateboarding industry but 2017 saw a push back whereby the very word “skate,” turned into something a little more homogenous. Females skate crews like The Brujas, and riders like Nora Vasconcellos, have made it clear that it’s a girls sport too – with new backing by brands.

adidas inducted Vasconcellos into the Pro skate team earlier in the year, and is dedicating a new, digital short to honor the icon. On her documentary she noted:

“To be riding alongside the guys I have always admired is unreal. I think it’s very important​ ​for​ ​young​ ​girls​ ​(and​ ​boys)​ ​to​ ​see​ ​a​ ​woman​ ​alongside​ ​men​ ​in​ ​any​ ​profession.”

Vasconcellos’ story is a personal narrative in normalizing the sport, unapologetic and authoritative. The short also includes interviews with Pros, Lacey Baker and Sage Elsesser, and legends, Elissa​ ​Steamer and​ ​Andrew​ ​Reynolds.

“Nora” releases on December 21 at adidas Skateboarding. Watch the teaser below and our own BTS interview above.

Read Full Article
Director
Kyle Reyes
Producer
Ashley Haines
Interviewer
Ashley Haines
adidasVideosInterviewsSkateboardingSkateNora Vasconcellos

You may also like

Pro Skater Nora Vasconcellos Debuts Her First Signature adidas Sneaker
Footwear

Pro Skater Nora Vasconcellos Debuts Her First Signature adidas Sneaker

Featuring her very own artwork.
503 Hypes
Vans Releases "Girls Skate India" Film Featuring India's First Female Pro Skateboarder
Sports

Vans Releases "Girls Skate India" Film Featuring India's First Female Pro Skateboarder

And a new initiative for girl skaters worldwide.
953 Hypes
The Wing Launches Its First Scholarship Program for Women and Girls
Entertainment

The Wing Launches Its First Scholarship Program for Women and Girls

Focusing on inclusivity and the support of marginalized groups.
598 Hypes
Gosha Rubchinskiy's First FW18 Drop Includes Collab Pieces with Burberry & adidas
Fashion

Gosha Rubchinskiy's First FW18 Drop Includes Collab Pieces with Burberry & adidas

Take a look at every single item from the highly-anticipated release.
1,343 Hypes

What to Read Next

American Apparel Is Having a Free Shipping Sale for 24 Hours Only
Fashion

American Apparel Is Having a Free Shipping Sale for 24 Hours Only

Do your holiday shopping now.
536 Hypes

Eric Koston's "Edition 3.5" Capsule Collection Is Inspired by East LA
Fashion

Eric Koston's "Edition 3.5" Capsule Collection Is Inspired by East LA

For the skater girls.
565 Hypes

Add the New SF-AF1 in Deep Burgundy to Your Winter Lineup
Footwear

Add the New SF-AF1 in Deep Burgundy to Your Winter Lineup

Cozy and ready for anything.
361 Hypes


Here Are All the New Vetements Pieces You'll Be Able to Shop Soon
Fashion

Here Are All the New Vetements Pieces You'll Be Able to Shop Soon

More Demna is heading your way.
1,388 Hypes

Unicorn Cereal Is Finally Coming to the U.S. – Here's Where to Find It
Food

Unicorn Cereal Is Finally Coming to the U.S. – Here's Where to Find It

Breakfast has never been so magical.
1,174 Hypes

Nike's New Air More Uptempo Is a Holographic Dream
Footwear

Nike's New Air More Uptempo Is a Holographic Dream

Keep shining.
701 Hypes

More ▾