Pantone has chosen “Ultra Violet” as 2018’s color of the year. The hue represents royalty and esteem also communicating the ideas of, “originality, ingenuity and visionary thinking that points us to the future.” Purple and tones in its field are often ignored in the streetwear space because of its similarity to more popular navy and black shades but now it will finally have its moment to shine.
To get you ahead of the purple trend we’ve rounded up five items you can cop now to add some depth to your closet. Check them out below.
It’s rare to find a sneaker in a rich purple hue. adidas Originals covered the NMD_R1 in a deep “Red Night” hue that has shades of ultra violet throughout the upper and midsole. Shop this pair at Footlocker EU now, where it retails for $150 USD.
Kylie Jenner’s Purple palette has nine eyeshadows that complement purple tones. The pigments are a mix of matte and glitter shades that can help create a violet eye worthy of envy. Pick up a palette now for $42 USD.
Off-White™ x Champion surprise released a joint collaboration after months of teasing. In it, is a purple, long-sleeved hoodie with the classic arrow graphic on the reverse. The logos of both brands are stamped on the front to commemorate the duo’s first joint collection. The hooded sweatshirt is available for pre-order now at a $640 USD price tag.
Vans Old Skool ”Purple”
You can’t go wrong with solid pair of Vans‘ Old Skool. On a purple form, we see white on the Formstripe and midsole that enhance the shoe’s classic appeal. Add some ultra violet tones to your footwear rotation for $60 USD.
Statement socks will take a look from plain to popping with little effort. Vetements x Reebok have released a line of mid-calf socks to accompany the duo’s ’90s-inspired tracksuits. On its metallic purple colorway are white and fire red accents, outlining the logos of both brands. Pick up these footies at SSENSE where it retails for $140 USD.