Described by the color measurement company as ”a dramatically provocative and thoughtful purple shade,” the amethyst-like hue evokes a sense of mysteriousness and originality. From Nike‘s Air VaporMax “Persian Violet” to Kylie Jenner‘s Purple eyeshadow palette, we’ve definitely been seeing this color a lot more during the second half of the year. Will the fashion industry embrace this new color trend? We’ll have to wait and find out.
Check out the official announcement below to learn more.
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! ??? A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet