A Look Inside the HYPEBAE x Reebok Floatride 6000 Launch in NYC

With sounds provided by Martina McFlyy.

Presented by Reebok //Footwear 

Last night HYPEBAE x Reebok launched the new Floatride 6000 at the Reebok FitHub in Union Square, NYC. Attendees and fans of the brand lined up in the frigid weather to get their hands on the kicks while receiving 20% off the entire shop. The retail space that was also built for free fitness classes was transformed into a full launch event where hors d’oeuvres, including Brooklyn beer and Prosecco, were served. While shoppers checked out the new Floatrides and merchandise, the crowd also saw appearances by Anik Khan and Abir along with a DJ set from Martina McFlyy.

Browse through the photos from the event above and head over to Reebokā€™s official site to purchase the Floatride 6000 for $130 USD.

Read Full Article
ReebokNew York CityMartina McFlyyAbirNew YorkReebok FloatrideReebok Floatride 6000

You may also like

Take a Look Inside Vetements' Pop-Up in Seoul
Fashion

Take a Look Inside Vetements' Pop-Up in Seoul

Including the Reebok sock runner, DHL raincoat and more.
1,250 Hypes
Get the HYPEBAE Look: Trendy in Teddy
Fashion 

Get the HYPEBAE Look: Trendy in Teddy

See how to rock winter’s coziest look.
8,806 Hypes
Get the HYPEBAE Look: Vibin' in White
Fashion 

Get the HYPEBAE Look: Vibin' in White

See how to recreate this week’s best Instagram look.
1,304 Hypes
Take a Look Inside The Wing's Newest Location in Washington, D.C.
Travel

Take a Look Inside The Wing's Newest Location in Washington, D.C.

Opening later this week.
895 Hypes
The Reebok Princess Arrives in a Sugary "Sweet Pink" Rework
Footwear

The Reebok Princess Arrives in a Sugary "Sweet Pink" Rework

Can you spot the subtle detail?
354 Hypes

What to Read Next

Vans Drops the OG Authentic LX in a Rare Lavender Hue
Footwear

Vans Drops the OG Authentic LX in a Rare Lavender Hue

Imagine these with your favorite puffer jacket.
340 Hypes

A.P.C.'s Nude Demi-Lune Purse Is an Everyday Beauty
Fashion

A.P.C.'s Nude Demi-Lune Purse Is an Everyday Beauty

Simple yet sophisticated.
448 Hypes

Kylie Jenner's Site Is Under Fire for Being Inaccessible to Blind Customers
Beauty

Kylie Jenner's Site Is Under Fire for Being Inaccessible to Blind Customers

Industry standards aren’t up to date in this case.
901 Hypes


Stop Everything: Reformation's Winter Sale Offers Up to 50-Percent Off
Fashion

Stop Everything: Reformation's Winter Sale Offers Up to 50-Percent Off

Pick up a party dress or two.
609 Hypes

Nothing Says Gucci More Than This Vintage Logo Cardigan
Fashion

Nothing Says Gucci More Than This Vintage Logo Cardigan

Overstated.
615 Hypes

An Official Look at the All-Female 'Ocean's 8' Movie Starring Rihanna
Entertainment

An Official Look at the All-Female 'Ocean's 8' Movie Starring Rihanna

Gang gang.
660 Hypes

More ▾