The Ordinary's Affordable Skincare Products Are Coming to Sephora

Beauty editors everywhere rave about this brand.

Beauty
1,583 Hypes

Beauty lovers rejoice, skincare line The Ordinary will be available for purchase at Sephora next month. The brand has been heralded as an e-commerce gem due to its products being equally affordable and effective.

Owned by the Toronto-based company DECIEM, The Ordinary has only ever been sold online with a direct-to-consumer business model. The science-approved products are well-known for providing “clinical formulations with integrity.” The Ordinary’s transparency in terms of ingredients is what sticks out most about the overly saturated beauty market. Notably, the products aren’t tested on animals and don’t contain toxins such as parabens and sulfates.

The Ordinary is slated to launch at Sephora’s website on December 20.

Read Full Article
Source
Fashionista

What to Read Next

Benibla Unveils Its Grungy Fall/Winter 2017 Collection in New Lookbook
Fashion

Benibla Unveils Its Grungy Fall/Winter 2017 Collection in New Lookbook

What happens when creativity meets street fashion.
835 Hypes


Virgil Abloh Supports Planned Parenthood With a Mighty T-Shirt
Fashion

Virgil Abloh Supports Planned Parenthood With a Mighty T-Shirt

In collaboration with artist Jenny Holzer.
836 Hypes

I'll Be Wearing This Oversized Lazy Oaf Hoodie All Winter Long
Fashion 

I'll Be Wearing This Oversized Lazy Oaf Hoodie All Winter Long

This week’s “Editor’s Pick” is cozy and pink.
1,681 Hypes

Ray-Ban Icons Never Fade, They Are Reinvented
Fashion 

Ray-Ban Icons Never Fade, They Are Reinvented

You know the sunglasses, but do you know its history?
14,116 Hypes

Here's a Closer Look at Everlane's First Permanent Store
Fashion

Here's a Closer Look at Everlane's First Permanent Store

Get up close with its premium goods.
1,167 Hypes

More ▾