Beauty lovers rejoice, skincare line The Ordinary will be available for purchase at Sephora next month. The brand has been heralded as an e-commerce gem due to its products being equally affordable and effective.
Owned by the Toronto-based company DECIEM, The Ordinary has only ever been sold online with a direct-to-consumer business model. The science-approved products are well-known for providing “clinical formulations with integrity.” The Ordinary’s transparency in terms of ingredients is what sticks out most about the overly saturated beauty market. Notably, the products aren’t tested on animals and don’t contain toxins such as parabens and sulfates.
The Ordinary is slated to launch at Sephora’s website on December 20.