In less than a week after Riccardo Tisci departed his post as Creative Director for Givenchy, the Italian designer has taken to Instagram to unveil his new collaboration with NikeLab. Tisci’s latest creation, the Dunk Lux Chukka x RT sneaker, is modelled by his good friend and muse Bella Hadid in a black-and-white campaign.
While we’ve already had our first look at the shoe earlier this week, the It model now takes us behind the scenes of her campaign shoot. “My freshman year of high school, I would always wear my Air Force Ones, and that’s where it really started and my love of Nike grew,” Bella tells WWD. “And now we’re here.”
Speaking of starring in the campaign alongside the renowned designer, Bella expresses her excitement:
It was much fun. He has such crazy art direction and knows exactly what he wants, so it’s funny to shoot with him when he has to be in front of the camera. He is such an incredible energy and we just laugh and talk about stupid stuff.
Go on set with Bella by watching the video below. You can expect to cop the NikeLab Dunk Lux Chukka x RT starting February 10 at NikeLab and at Bergdorf Goodman, NikeLab 21M, Dover Street Market New York, Kith BK and Concepts NYC. Global release will begin on February 23 online and in-store at NikeLab retailers.
- Bon Duke/WWD