Emily Oberg Joins KITH Women as New Creative Lead

Ronnie Feig welcomes the 23-year-old streetwear star to his sneaker empire.

By //Fashion

A year into the launch of its female division, Ronnie Fieg’s KITH now officially appoints Instagram sensation Emily Oberg as the creative lead of KITH Women.

Famously known for her huge following among streetwear lovers, the 23-year-old will oversee the entire women’s department of the brand, from product development to actual production. Oberg has previously modelled for the brand’s 2016 Black Friday capsule lookbook.

Before having Overg on board, Feig handled creative for both men’s and women’s collections. “My biggest obstacle when I started the women’s line was that it doesn’t feel authentic for me to really go out on social and be the voice behind the women’s brand,” Feig explains. He adds,

I feel like the women’s side needs a voice and direction from somebody who will be wearing the product. We think that Emily represents the youth and has her finger on the pulse… she has great taste and I think she fits our aesthetic and where we’re going as a brand.

We can’t wait to see more from KITH Women under Oberg’s direction. Be sure to stay with us for updates.

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The Business of Fashion
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