Though rooted in sportswear, Nike’s latest campaign advocates for the equality of all nations and people — a principle that transcends the courts and arenas and affects the world over. The Swoosh teamed up with Virgil Abloh to design a T-shirt that embodies that spirit of togetherness. In a statement, Nike shared:
“Nike has always stood for equality for all and against discrimination in any form. The T-shirts pay tribute to the principle of equality, and builds on our long-time commitment of supporting the voices of those that are not always heard.”
A multi-flag design graces the front of the black tee, representing different countries in no particular order, priority or selection as a symbol of unity with the exception of the American and Kenyan flags as a tribute to Abloh’s own background. OFF-WHITE branding hits the front and back, while a small Swoosh stamps the neckline.
Watch Nike’s Equality campaign video below. If you’re in New Orleans during NBA All-Star Weekend, you’ll be able to cop the limited-edition OFF-WHITE x Nike T-shirt then.