Bad Gal Goes Good: Rihanna's Newest Collab With Dior Is for Charity
Proceeds from the “Feminists” T-shirt will go to Rihanna’s Clara Lionel Foundation.
After becoming the first female artistic director of Dior, Maria Grazia Chiuri debuted her 2017 spring/summer collection with quite the statement: “We Should All Be Feminists.” Now it’s apparent the designer was hoping to do more with the message than just taking part in the trend of politically-charged fashion on the runway — Chiuri is teaming up with Rihanna to further its impact.
The Parisian fashion house is set to open 15 pop-ups worldwide “to be in contact with all of the women” in the Dior audience, explained Chiuri. Part of that initiative includes establishing a charity partnership with Rihanna’s Clara Lionel Foundation, which will receive a percentage of the proceeds from each Dior T-shirt that bears the quote from renowned author Chimamanda Ngozi Adichie. “We are so proud to support the Rihanna project,” Chiuri expressed. “If you want to change the culture around the world, there is no other way but to invest in education.”
Priced at $550 USD, the T-shirt will be available for purchase at Dior and pop-ups at retailers like Saks, colette and Maxfield starting next month.
- Source
- Wwd
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- Rihanna/Instagram