Tinashe Is John Frieda's Mane Hair Campaign Squeeze

She’s about to have a big year.

Beauty
241 Hypes

John Frieda has plucked Tinashe to be the face — and long locks — of its new campaign centered on hair, beauty and self-expression. “Hair Talks — Make Your Statement” is an initiative to uncover “untold hair stories.” “It’s fun to share the experiences you’ve had growing up as your style evolves,” Tinashe shared with Allure, “And your hair evolves as well.”

The campaign will roll out all year long through different events and activations, so Tinashe’s about to have a busy agenda ahead of her. She’s off to a good start already — check out her Juicy Couture x Urban Outfitters campaign here.

Read Full Article
Photographer
DENNIS LEUPOLD
More

What to Read Next

Major Spoiler Alert: 'Stranger Things' Season Two Plot Is Revealed
Entertainment

Major Spoiler Alert: 'Stranger Things' Season Two Plot Is Revealed

Everything you need to know about episode one.
765 Hypes

All Our Favorite OFF-WHITE 2017 Spring/Summer Pieces You Can Cop Right Now
Fashion

All Our Favorite OFF-WHITE 2017 Spring/Summer Pieces You Can Cop Right Now

For the streetwear girl who wants to get down to business.
1,031 Hypes

Kendall + Kylie's 2017 Fall Collection Is Filled With Sheer Sportswear
Fashion

Kendall + Kylie's 2017 Fall Collection Is Filled With Sheer Sportswear

Inspired by Rihanna’s Fenty PUMA?
1,162 Hypes


Watch the Sassy First Teaser for Netflix's 'Girlboss'
Entertainment

Watch the Sassy First Teaser for Netflix's 'Girlboss'

The series releases April 21.
376 Hypes


Thrasher Drops a Pastel Women's Collection That's Fire
Fashion

Thrasher Drops a Pastel Women's Collection That's Fire

Skater mood rich.
2,340 Hypes

More ▾