John Frieda has plucked Tinashe to be the face — and long locks — of its new campaign centered on hair, beauty and self-expression. “Hair Talks — Make Your Statement” is an initiative to uncover “untold hair stories.” “It’s fun to share the experiences you’ve had growing up as your style evolves,” Tinashe shared with Allure, “And your hair evolves as well.”
The campaign will roll out all year long through different events and activations, so Tinashe’s about to have a busy agenda ahead of her. She’s off to a good start already — check out her Juicy Couture x Urban Outfitters campaign here.
- DENNIS LEUPOLD