As we step into spring, Urban Outfitters now presents its newest campaign entitled “Skate Girls,” celebrating the camaraderie among a group of LA skateboarders.
“We were honored to collaborate with this creative community of young women for the ‘Skate Girls’ campaign,” said Urban Outfitters’ Chief Global Executive Creative Director, Joanna Ewing. “Their passion and determination was so inspiring to our team and we hope their collective energy inspires others.”
Lensed by photographer RJ Shaughnessy, the imagery sees the all-female crew dressed in laid-back and ’90s-inspired pieces, including wide-legged jeans, T-shirts, cozy hoodies and more. In addition to the images, the campaign also includes a five-part video series, exploring the lives of 13 talented skateboarders. You can watch the exclusive “Skate Girls” trailer directed by Steve Berra of The Berrics below.
To shop the looks featured in the campaign, head over now to Urban Outfitters’ website.