adidas' New ALL DAY App Promotes a Balanced Life
Get right for summer ‘17.
The brand with Three Stripes has teased a new fitness app aimed to get women to lead a more holistic life. The ALL DAY app focuses on improving four primary areas of human life: movement, nutrition, mindset, and rest. The app will provide daily inspiration, workout routines, recipes and even music playlists to motivate. Created with input from the American College of Sports Medicine, ALL DAY uses life sciences studies to help users track their state of wellness through the data collected. adidas Digital Sports VP Stacey Burr shares that the app “will initially focus on the female athlete who seeks variety and likes to try things to challenge and inspire herself to be better every day.” It looks like there also may be a wearable vitals tracker to join this app but that news is currently unconfirmed.
ALL DAY is currently in beta and will be available to a small pool of testers. The full release takes place this summer for all iPhone and Android users. Check out the trailer above.