A Sneaker Boutique Is Giving Women First Priority to Get Nike's Air Max 1 "atmos Elephant"
Ladies first at MAHA Amsterdam.
Footwear retailers take note — Netherlands boutique MAHA Amsterdam has created a new policy in an effort to be more fair to female shoppers. While the Nike Air Max 1 “atmos Elephant” will only be available in men’s sizes, the boutique wants to ensure that ladies that wear at least a men’s size 6 have a chance to cop. For the March 18 release, the new rule gives the first 10 women in line a ticket guaranteeing their size and allows the remaining women first priority until the stock depletes.
While this policy is unheard of it definitely shines a light on the obstacles women face to cop their favorite picks across brands. Between bots and aggressive male buyers often women are often unfairly boxed out of drops off and online. Hopefully this begins a trend and sends a message to brands and retailers alike to make space for loyal female customers.