Fashion

Join Kendall Jenner and Gigi Hadid Backstage as the #BalmainArmy Preps for the Runway

“My girls are more than models — they are soldiers.”

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Join Kendall Jenner and Gigi Hadid Backstage as the #BalmainArmy Preps for the Runway

“My girls are more than models — they are soldiers.”

In a five-minute clip by Allure, Olivier Rousteing shows us what it takes to lead a group of badass models affectionately referred to as the #BalmainArmy. Rousteing makes each casting a personal experience, choosing faces like Kendall Jenner, Gigi Hadid and Jourdan Dunn for the power and positivity they exude. Backstage is abuzz with activity as the designer makes his final edits and the models get painted, accessorized and adorned for war on the runway. Model Bhumika Arora shares:

“When I walk this runway I feel so powerful, so sexy in my own skin. I don’t have to change anything to fit in. I’m brown. I look good. I have black eyes, black hair and I feel like I’m being cherished for that.”

Rousteing has been criticized for his open association with pop culture but the camaraderie that he has helped build between the two worlds is admirable. Even while maintaining the aristocratic Balmain style, the designer’s managed to add some modern fun, reality and most importantly, diversity back onto the runway.

Take a look at the pre-show chaos above.

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@olivier_rousteing
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