Bodega Is Launching New Retail Concept, "SERIES"
adidas Originals by Alexander Wang will kick off the event this weekend.
Boston-based imprint Bodega has announced that it will be launching a new retail concept, aiming to exist at the intersection between art, design, sport, fashion and culture. Simply dubbed SERIES, the programme will curate a selection of revolving exhibitions within an elevated, editorially-driven space. The collaborative project will focus on one brand’s capsule collection per exhibition.
For 2017 SERIES, Bodega will be working with the likes of adidas Originals by Alexander Wang, New Era, Bandulu and Stone Island. As Bodega co-founder Oliver Mak explains:
We’ve been experiencing campouts and queues for special projects since the beginning of Bodega and began to think how great it would be to create that opportunity for special collections from our extended family of friends and their brands. Bodega itself is a full environment so why not create full environments in a space like SERIES for projects that have full storylines and visuals that should be presented as an exhibition. The lines between fashion and art are so blurred, we might as well fuse the two by highlighting fashion as performance art, and the retail space as installation art.
Kicking off the series will be adidas Originals by Alexander Wang on April 1 (Drop 1) and April 15 (Drop 2). As will be continued with the entire SERIES project, each exhibition will focus on the storytelling behind the release and will also introduce exclusive limited edition content and/or products. To find out more information, you can head over to seriesbybodega.com.
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