Fashion

Stop, Gucci Is Making Memes Now

All to promote the new watch collection.

By
2,302 Hypes

Stop, Gucci Is Making Memes Now

All to promote the new watch collection.

Leave it to Gucci to do something new at every turn. Alessandro Michele’s latest is peak internet culture using memes to launch the new Le Marché des Merveilles watch collection. Yes, memes.

Gucci paired artists around the world like @pollynor and @johnyuyi with meme creators like @beigecardigan to make branded memes. The campaign is dubbed #TFWGucci.

The brand said in a statement to Fashionista: ”For #TFWGucci, international meme creators have been approached to either create a meme themselves, incorporating Gucci imagery, or to propose an idea that the house can realize by inviting a visual artist.”

It’s a humorous and relatable poke at society but done in a classic Gucci whimsical feel. Check out a selection above and the entire selection here. Prepare to ROFL.

Read Full Article
Source
Dazed

What to Read Next

adidas Originals Drops Women's Exclusive Silhouette, the EQT Racing 91/16
Footwear

adidas Originals Drops Women's Exclusive Silhouette, the EQT Racing 91/16

An upgrade to the EQT Racing blueprint.
467 Hypes

Tommy Genesis Cuts Deep With New Track "Empty"
Music

Tommy Genesis Cuts Deep With New Track "Empty"

“Are you sick of being empty?”
362 Hypes

HYPEBAE Style Guide: Music Festival Edition Featuring Karen Yeung
Fashion 

HYPEBAE Style Guide: Music Festival Edition Featuring Karen Yeung

Get ready for the hottest gigs and after-parties with the YouTube sensation.
15,154 Hypes

The Nike SB Blazer Low XT Is Minimally Pink But Still So Pretty
Footwear

The Nike SB Blazer Low XT Is Minimally Pink But Still So Pretty

Mostly white with a little “Prism Pink.”
1,448 Hypes



More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.