H&M Introduces Its Unisex Denim Collection
For him, her and everyone in between.
Following the recent trend in the exploration of gender as a fluid concept, H&M is the latest to hop on the unisex bandwagon. The brand introduces Denim United to show his and hers clothing cut from the same cloth while “blurring borders and challenging norms.” According to an official statement:
“It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive.”
With denim at the base, the collection also includes an oversized hoodie and high-neck T-shirt among a range of overalls, workwear jackets, jeans and more. Check out the pieces above, then look out for them to arrive at H&M this spring.
In the meantime, watch Milk Makeup’s campaign that’s blurring the gender lines of makeup here.
