There’s nothing like model off-duty style, so leave it to Jourdan Dunn to design a capsule that wholly embodies that effortless cool-factor. Missguided casted the supermodel to create her own line, LONDUNN, that balances a sportswear aesthetic with casual sex appeal.
“I always knew my first collaboration with Missguided was going to be streetwear and a reflection of my own style – which is street chic. I wanted this to be an athlesiure line that is practical but at the same time make women and girls feel confident in an effortlessly cool way. I wanted it to be accessible for all women and girls. We all love to wear sportswear now – this reflects how busy our lives are, but we still want to look cool and chic. There are demands on how we live and I wanted my collection to reflect how modern women live day to day.”
Dunn’s approach is “athletic luxe re-imagined” and texture really comes out to play — silhouettes are exaggerated and elongated or given risqué cuts and revealing panels. Velour, satin and mesh flirt across track suits, statement outerwear and bodysuits with bell sleeves. The 96-piece collection is sure not to leave out undergarments for peekaboo effect.
Check out the LONDUNN lookbook above before the collection launches March 11 at Missguided.