Beauty

Kaia Gerber Is a Sun-Loving Hippie in Marc Jacobs' "Daisy" Fragrance Campaign

Flower power.

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3,606 Hypes

Kaia Gerber Is a Sun-Loving Hippie in Marc Jacobs' "Daisy" Fragrance Campaign

Flower power.

Marc Jacobs beauty ambassador Kaia Gerber looks like a peaceful woodland fairy in a new “Daisy” fragrance campaign. The model-on-the-rise basks in the sun’s rays, donning an angelic white gown to promote the sweet-smelling perfume. The daughter of supermodel legend Cindy Crawford, Gerber is a perfect fit for the youthful fragrance inspired by the scented flower.

Watch the campaign video shot by Alasdair McLellan above.

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Alasdair Mclellan
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