After travelling to space for her dreamy “LOVE” music video, Lana Del Rey now transforms herself into a beautiful witch to announce her forthcoming studio album, Lust for Life. The songstress has recently unveiled a black-and-white teaser trailer, in which she’s portrayed as a mysterious artist living inside the “H” of the famous Hollywood sign in Los Angeles. “In this town, an artist really needs a lot of space when they’re trying to create something special,” says Lana.
The artist continues to comment on the current state of the world, and explains why she’s motivated to create the new record:
Even though these times can feel a little bit crazy, they’re not so very different from what other generations have experienced at one time or another before. Amidst all the uncertainty, and as we transition out of one era into another one, there’s no place I’d rather be than smack dab in the middle of Hollyweird making this record for you. Because you, and the music and this place are my love, my life, my lust for life.
Watch above to see the trailer for yourself. Stay tuned for any further updates on Lana’s new music.