Here's an Exclusive First Look at the Takashi Murakami x Billionaire Boys Club Collaboration
BBC will also be transforming its NYC store for the launch.
Pharrell Williams‘ streetwear label Billionaire Boys Club has just announced an exclusive capsule collection with renowned Japanese artist Takashi Murakami. This will be the second time that the two have joined forces for a collaboration and includes a crewneck sweatshirt in heather grey, as well as T-shirts rendered with a monochromatic palette. Fans of Murakami may recognize the artwork seen on the pieces, which is taken from the artist’s “Ensō” series. As explained by BBC:
Ensō, which means circle, is a famous motif found in Zen painting. It symbolizes emptiness, unity, and infinity in Zen Buddhism. Traditionally, the circular motif is traced with a skillful, singular brush stroke. Murakami’s execution of the circular motif is created using spray paint, which is then digitized and silkscreened over his signature artwork of flowers and skulls. The capsule introduces BBC’s iconic helmet within the Ensō, mirroring the spray paint technique. The capsule was produced on BBC’s custom tee and sweater blanks, made in the USA and Canada, respectively.
To celebrate the launch of the new capsule, BBC will be reworking the entire interior of its New York City flagship. The floor-to-ceiling transformation will include a Kaikai Kiki-themed garden. In addition, the first 100 customers will receive a free mini flower plush keychain with his or her purchase.
The forthcoming Takashi Murakami x Billionaire Boys Club capsule will drop online and in-store on March 25.
Billionaire Boys Club NYC
7 Mercer St, New York, NY 10012
