Urban Decay is getting its abracadabra on with its newest innovation, the Special Effects Liquid Topcoat. Dubbed a “magic wand” by the brand’s own co-founder Wende Zomnir, the product looks like a true hocus-pocus potion that “transforms lip color” with a blend of sparkles and iridescence to create enchanting metallic shades.

The Special Effects Topcoat is the latest in Urban Decay’s lineup of lippies — hopefully we’ll be able to get our hands on it once the massive Vice Liquid Lipstick collection drops.