Calvin Klein is in an evolutionary state under Raf Simons’ new direction. The brand new 2017 spring underwear campaign is a prime example when compared to 2016 spring or the #mycalvins billboard that practically sold sex.
The black and white video was directed by Sofia Coppola and cast Kirsten Dunst, Rashida Jones, Lauren Hutton and more. Age was no limitation, and 73-year-old Hutton enticed just like her 17-year-old counterpart.
It’s clear the new message is a stand against age, cultural and race discrimination in modeling. Like any new era, a new tagline must come with, so here’s “Calvin Klein, or nothing at all.” Watch above.
- Image Credit
- Calvin Klein