Emily Oberg welcomed Coveteur into her home and closet – it should be no surprise that her sneaker collection is stacked. She did make her name known by her low-key sportswear yet luxe looks.
Oberg, who recently became KITH Women’s new creative lead, talked about her new role and balancing it with her own brand, Sporty and Rich. She revealed her sneakerhead roots, and more. Check out her rotation above and even more at Coveteur now.
On who started her sneaker obsession:
“[My Dad] has always been a huge sneakerhead — he got me into it. When I was younger I was a bit more girly, but as I got older I kind of started to admire his style and everything that he was into. He has a pretty big [collection]. Every time I get a pair of shoes he is like, “Oh my god, I can’t believe you got that!” He gets so excited about it. He is always asking me where to find certain pairs. It’s funny.”
On selling said sneaker collection:
“I’ve thought [about selling my sneakers] because they accumulate so quickly and take up a lot of room, but honestly, I just love having them. I think sneakers are like art. They are so nice to look at and there is something so special about the ones you love. I think it is cool to have a good collection. Maybe one day I will sell them or pass them down.”
On her new creative direction role at KITH:
“I am the creative lead of the women’s team. We have a team of three designers, who are amazing, and I kind of work with them. I provide a vision of what the line should be, who our girls should be, and who we are making things for [and] we just go from there. I am here for more ideas and themes — I am providing that for them and overseeing all of the editorials, photoshoots, lookbooks, e-commerce and social media. Anything that involves women goes through me as a filter. I love it. It is like my dream job.
I’ve been lucky enough to have a warm welcome [in this industry]. I feel like all the guys have been so welcoming and so nice and good to me. They have always heard my opinion and what I have to say and what I want to do—they have been so supportive of me. Because there are not many women in this industry they are very welcoming and want to support the ones that are [here], at least in my case.”
On her brand Sporty & Rich:
“I started [Sporty & Rich] two and a half years ago. It was a way of describing the style that was going on. I felt like mixing high with low and high with athletic wear or sports wear was such a thing, so it was my way of describing that look. I just started writing it on social, people responded well, and I thought I could turn it into something. I just started randomly making hoodies and tees and people bought them. I always wanted to do a print magazine and so I thought why not just do it under that name? I worked with a lot of my friends and we created a bunch of content together and it put it in the book.”
On juggling her schedule:
“People always ask me and honestly, you just have to be willing to give up certain things – like your social life. I’m lucky that I don’t like to party and drink – I’ve never done that so it’s not a big deal for me. I maybe have three friends that I hang out with. I really just dedicate all my time to either working or working out – you have to decide what is really important to you. You can’t buy time, you have to make the time. I think I have gotten to the point where I am like, this is my life and I am happy with it that way.”
On things she can’t live without:
“My bed, I love to sleep. Maybe face oil—I am obsessed with face oil. Right now I am using this Kiehl’s one—it is this nighttime recovery, a dark blue bottle. What else? I’ll say sneakers. And probably group chats, I love group chats. Oh, and memes.”
On being asked to prom:
“The people that follow me are so funny—they have a really weird sense of humor. [The weirdest thing someone has said to me is] probably something like, ‘If you go to prom, I’ll drink your sweat.’ Something weird and crazy like that. I was posting G-Wagon’s for like a week, the old ones, and I got like 20 messages saying, ‘I’ll buy you a G-Wagon if you go to prom with me!’ I was like, ‘Oh my god.’ I am not going to anyone’s prom.”
“I drank once. I was 16 at a party with my friends in high school and had one drink—I wasn’t even drunk, I just got super sick so I never drank again. When I do go out I can still have fun. There are also so many bad health effects so it’s like, what’s the benefit?”