Fashion

Get Down With Gucci in the 2017 Pre-Fall Campaign

It’s a “Soul Scene.”

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2,491 Hypes

Get Down With Gucci in the 2017 Pre-Fall Campaign

It’s a “Soul Scene.”

Alessandro Michele throws a party Gucci-style for the 2017 pre-fall campaign. Set in a lively dancehall, models and dancers alike groove in the vibrant wares. The imagery was inspired by the work of Malian artist Malick Sidibé, who photographed the rich youth culture of his hometown Bamako. Glen Luchford captures the group in action as they dance, twist and turn in Gucci’s take on streetwear. To add life, Michele chose a diverse cast to encapsulate the exuberant spirit of England’s 1960s Northern soul scene.

Take a look at a few images from the campaign in the gallery above.

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Photographer
Glen Luchford
Director
Christopher Simmonds
Hair Stylist
Paul Hanlon
Make-Up
Yadim Carranza
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