Fashion

Get Down With Gucci in the 2017 Pre-Fall Campaign

It’s a “Soul Scene.”

By
1,041 Hypes

Get Down With Gucci in the 2017 Pre-Fall Campaign

It’s a “Soul Scene.”

Alessandro Michele throws a party Gucci-style for the 2017 pre-fall campaign. Set in a lively dancehall, models and dancers alike groove in the vibrant wares. The imagery was inspired by the work of Malian artist Malick Sidibé, who photographed the rich youth culture of his hometown Bamako. Glen Luchford captures the group in action as they dance, twist and turn in Gucci’s take on streetwear. To add life, Michele chose a diverse cast to encapsulate the exuberant spirit of England’s 1960s Northern soul scene.

Take a look at a few images from the campaign in the gallery above.

Read Full Article
Photographer
Glen Luchford
Director
Christopher Simmonds
Hair Stylist
Paul Hanlon
Make-Up
Yadim Carranza
Share this article

What to Read Next

There Are Going to Be 300 New Job Openings at Glossier
Beauty

There Are Going to Be 300 New Job Openings at Glossier

Do you want to work in New York?
1,058 Hypes


The Season's Best Pastels Are All on This One Nike Air Force 1 Low
Footwear

The Season's Best Pastels Are All on This One Nike Air Force 1 Low

“Easter Egg” was last released in 2005.
1,952 Hypes

COS' 2017 Fall/Winter Collection Pays Homage to Architecture
Fashion

COS' 2017 Fall/Winter Collection Pays Homage to Architecture

Clean lines and textbook tailoring.
6,740 Hypes

This Nike Air Force 1 Sport Lux "Pearl Pink" Is Too Good to Be True
Footwear

This Nike Air Force 1 Sport Lux "Pearl Pink" Is Too Good to Be True

Put these on your release radar ASAP.
1,436 Hypes

Lana Del Rey Looks Hazy in Pink on 'Dazed's 2017 Spring/Summer Issue
Music

Lana Del Rey Looks Hazy in Pink on 'Dazed's 2017 Spring/Summer Issue

The singer talks to Courtney Love about her ‘Lust For Life’ album.
1,603 Hypes

More ▾