The Two-Day HYPEBEAST Hotel Party Was Madness Fueled by Music and Merch

Appearances from rap superstars Migos and Gucci Mane and the debut of the UA Threadborne Shift sneaker.

Fashion 
1,095 Hypes

Linking up with Under Armour in Palm Springs, California, HYPEBEAST turned up by the pool with the two-day long HYPEBEAST Hotel party. Day one of the HYPEBEAST Hotel saw appearances by Gucci Mane, GoldLink and Tyga, along with DJ sets from Baauer and trap legend Zaytoven. The event’s second day featured even more merch, music and celebrity appearances.

90-degree weather provided the perfect temperature for water-side 1800® Tequila and Moët & Chandon drinks, while guests rocked the new Under Armour Threadborne Shift sneaker and let loose to a soundtrack by Mel DeBarge, Kittens, Leaf and headliner A-Trak. Artist Bisco Smith completed his Shift-inspired mural and partiers got their hands on exclusive limited-edition HYPEBEAST Hotel and Under Armour-branded towels, T-shirts and ultra-soft robes. Last but not least, Migos showed up for some antics in the afternoon, throwing around beach balls, turning up the tracks and setting everyone’s IG story ablaze. While other parties were going down in the California desert this past weekend, the HYPEBEAST Hotel brought the majority of the buzz outside of this year’s most incredible music festival.

Check out the complete photoset above and keep your eyes out for more HYPEBEAST events in the future.

Read Full Article
Photographer
JUSTIN QUICK/HYPEBEAST, MEKAEL DAWSON/HYPEBEAST, LIAM SIMMONS/HYPEBEAST
Image Credit
UNDER ARMOUR

What to Read Next

Sofia Richie Is Summer-Ready in the New INIKI From adidas Originals
Footwear 

Sofia Richie Is Summer-Ready in the New INIKI From adidas Originals

Available in “Chalk White,” “Black/Pink” and “Grey/Mint.”
4,453 Hypes


Nike's Air Presto Ultra Breeze Is Oh-So Peachy Keen
Footwear

Nike's Air Presto Ultra Breeze Is Oh-So Peachy Keen

A spring delight.
1,137 Hypes

Tour Inside Rihanna's Fenty PUMA Pop-Up in L.A.
Fashion

Tour Inside Rihanna's Fenty PUMA Pop-Up in L.A.

In addition to RiRi herself, attendees included Hailey Baldwin, Grimes, James Charles and more.
1,948 Hypes

BEAMS Drops a Messy 2017 Spring/Summer Collection – Mustard Stains and All
Fashion

BEAMS Drops a Messy 2017 Spring/Summer Collection – Mustard Stains and All

The only shirt you’ll need for all your summer BBQ parties.
1,040 Hypes

A First Look at Rihanna's Upcoming Fenty PUMA Pastel Mint Fur Slide
Footwear

A First Look at Rihanna's Upcoming Fenty PUMA Pastel Mint Fur Slide

Find out when this soft green beauty is set to drop.
6,109 Hypes

More ▾