Swedish fashion brand Monki has created an eco-friendly campaign to teach us how to care for our clothes with minimal effort. The 1-800-LAZY-ECO video details alternative methods to clothing maintenance including spot washing, freeze cleaning and drying clothes in the sun. As a part of the second most polluting industry in the world, fashion retailers are beginning to educate consumers on the best way to keep their clothing fresh and their environmental impact low.
The short clip also encourages cozy fashionistas to restyle old clothing and to set washers at lower temperatures for material preservation. Watch the Monki campaign above and learn more about sustainable clothing care at the Monki site.
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