Take a Tour Inside OFF-WHITE's New "PERMANENT STORE" in Hong Kong
Industrial vibes courtesy of Virgil Abloh.
The doors are now open to Virgil Abloh’s new flagship, and we’re treated to a photo tour inside. Though this is the creative director’s ninth brick-and-mortar worldwide, it’s his second in Hong Kong and also cements OFF-WHITE’s status within the Asian market. The “PERMANENT STORE” is a 746 square-foot store that utilizes Abloh’s architecture — he conceptualized an industrial space with exposed ceilings and concrete to be embellished with gold accents throughout.
Have a look inside the “PERMANENT STORE” above, located at the below address.
OFF-WHITE c/o™ Virgil Abloh Hong Kong
Queen’s Road Central
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