London-based label Palace is coming across the pond to establish a New York City brick-and-mortar. In a one-minute clip, we see a Transformer-like object skirt through some of the city’s most notable locations with a bit of commentary from longtime collaborator Jonah Hill. The figure later transforms into a fuzzy green “Palace” logo dancing against the NYC skyline.
This announcement comes after an ominous video was dropped on the brand’s Instagram teasing the date “05.05.17.”
Watch the video above and help us guess where the retail store will finally land.
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