Earlier this week, Sephora opened its biggest store in the United States. Located in New York City’s Herald Square, the sprawling space measures in at a staggering 11,380-square feet. In other words, say hello to your new go-to destination for the most comprehensive selection of makeup, skin care, fragrance, hair and body products outside of the brand’s website.
In addition to the expansive lineup of items available for purchase, there are also several in-store features that are exclusive to the location. Some examples of these are the Moisture Meter, which provides an assessment of your skin’s current level of hydration; the Tap and Try, a gadget that allows you to try on fake faux lashes or lipstick; and the Fragrance Studio, a customization station that helps you choose your perfect scent via a quick, fun questionnaire. You can also smell various different perfumes through a unique dry-air delivery system. If you choose to purchase a bottle, you can personalize it further by having your initials engraved on the bottle. Enjoy, beauty junkies.
Sephora NYC Herald Square
112 West 34th Street