Sofia Richie, Lucky Blue Smith & Anwar Hadid Are Tommy Jeans' 2017 Campaign Stars

#SquadGoals.

Fashion
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Tommy Hilfiger sure loves to collaborate with millennial stars. After launching his second collaboration with It model Gigi Hadid earlier this year, the designer now unveils the latest campaign for his denim line, Tommy Jeans.

Lensed by photographer Bryant Eslava, the imagery features Sofia RichieLucky Blue Smith and Gigi’s younger brother Anwar Hadid posing together in Tommy Jeans’ new capsule collection, which pays tribute to the brand’s ’90s heritage. “Lucky Blue Smith, Anwar Hadid, and Sofia Richie represent the youthful, rebellious spirit at the heart of the campaign, and bring fresh new edge to the denim classics offered in the collection,” says the designer. “Looking back on this era reminds me of some incredible memories — from our first collaborations with musicians and celebrities to our continued passion to celebrate pop culture.” Check out the campaign in the gallery above.

You can expect to shop the new collection at Tommy Hilfiger’s website beginning April 16.

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i-D
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Tommy Hilfiger

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