Fashion

France Encourages Body Positivity by Regulating Use of Photoshop in Ads

The country is also banning unhealthily thin models.

By
1,011 Hypes

France Encourages Body Positivity by Regulating Use of Photoshop in Ads

The country is also banning unhealthily thin models.

Like Kendrick Lamar, France is “sick and tired of the Photoshop.” In an effort to promote body diversity, the country has recently passed a new law requiring brands to be completely open about photo-retouching in their advertisements. According to BBC, any digitally modified images will have to be labelled as “photographie retouchée” (translation: retouched photo) beginning October 1, 2017.

Following the footsteps of other countries including Italy and Spain, France now also bans the use of underweight models. To work with an employer or an agency, models must provide a doctor’s certificate indicating their “overall physical health” as well as their body mass index (BMI). Employers who violate the law will be prosecuted.

Marisol Touraine, France’s Minister of Social Affairs and Health, explains in a statement:

Exposing young people to normative and unrealistic images of bodies leads to a sense of self-depreciation and poor self-esteem that can impact health-related behaviour.

While there’s still a long way to go, the fashion industry has been making baby steps to promote body positivity in recent years. The CFDA, for example, issued a health initiative letter last fall to offer advice on spotting symptoms of eating disorders among models. You can learn more over here.

Read Full Article
Photographer
Tom Munro/Vogue Italia
Share this article

What to Read Next


The PUMA Fierce Returns in Dreamy Pastel Tones
Footwear

The PUMA Fierce Returns in Dreamy Pastel Tones

Think some pink.
849 Hypes

OMG, TLC Is Releasing a New Album Next Month
Music

OMG, TLC Is Releasing a New Album Next Month

Are you ready for this?
426 Hypes

'Vogue' India Shuts Down the Kendall Jenner Cover Backlash
Fashion

'Vogue' India Shuts Down the Kendall Jenner Cover Backlash

“Statistically, 90 percent of our covers are Indian.”
1,896 Hypes


Take a Look at Photos of the Alleged OFF-WHITE x Nike Air VaporMax
Footwear

Take a Look at Photos of the Alleged OFF-WHITE x Nike Air VaporMax

One of the 10 alleged OFF-WHITE x Nike collabs.
1,130 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.