Footwear

Keeping Up With Kanye: Kendall Jenner Officially Joins adidas Originals

It’s a family affair.

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adidas Originals is keeping it all in the family — the Kardashian family, that is. In 2013 Kanye West inked a deal with the German footwear giant that would forever change the shoe game and he’s now joined by his sister-in-law, one Kendall Jenner. The it-model announced the news on her Instagram that she’s officially an adidas ambassador, which means you can expect to see a lot more of her — especially in Three Stripes.

If you’ve been keeping up, Kendall’s younger sister Kylie Jenner is the face of PUMA, an adi competitor. Regardless, their empire only continues to expand.

Check out Kendall’s announcement below and be a look out for her first campaign soon.

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Adidas Originals
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