For the latest launch of it Beautiful x Powerful campaign, Nike taps the “fastest woman in the world,” Elaine Thompson. Having won gold medals in both the 100M and 200M sprints in Rio, the title is undoubtedly well-deserved for the athlete who is recognized as the first female Jamaican to win gold in both those categories. Designed as a sportswear line created for everyday life, Beautiful x Powerful is a celebration of sport culture and self-expression coming together.
For the latest collection, Swoosh introduces exclusive reworks of five classic sneakers: the Air Max Thea, Air Max Jewell, Cortez Classic, Internationalist and Blazer Low. Each model is constructed with premium white leather that features a summer-ready perforated pattern. Complementing the campaign’s theme of victory and celebrating Thompson’s accomplishments, each shoe showcases gold accents throughout – highlights include gold lace-tips, sock liner, Elaine’s signature and motto “one life, one chance.”
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