In celebration of the launch of the pink-soled adidas Campus (which is available in both grey and white iterations), London-based women’s-only sneaker store pam pam has produced an editorial featuring the sneaker as an homage to both the classic silhouette and its home city.
Set in London, the imagery explores the theme of ever-changing British weather, with frosted glass, smoke and plastic sheeting acting as a metaphor for mist and rain and ensuring that the slick sneaker stands out against the derelict grey backdrop. The styling focuses on a mostly neutral palette with flashes of color – much like the sneaker itself – and really ties the whole feature together.
- Image Credit
- pam pam London