Fashion

Bella Hadid Follows in Gigi's Footsteps with Her New Max Mara Campaign

It’s a family affair.

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692 Hypes

Bella Hadid Follows in Gigi's Footsteps with Her New Max Mara Campaign

It’s a family affair.

Bella Hadid continues to reign as campaign queen this season with one major deal after another. After fronting advertisements for Nike and Versus Versace, the 20-year-old now replaces her sister Gigi Hadid to become the new face of Max Mara‘s accessories line.

The supermodel has recently taken to her Instagram account to share the news. She credited “the most legendary team” that’s responsible for her campaign shoot, which includes photographer Steven Meisel, Carine Roitfeld as well as legendary makeup aritst, Pat McGrath. “I am blessed and so grateful to work with everyone of you,” writes Bella. Take a behind-the-scenes look at her campaign above.

To see more from Bella, be sure to check out her latest Vogue Italia cover shoot.

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Max Mara
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