Fashion 

Here's What Went Down at Emily Oberg's 'Sporty & Rich' Issue 2 Launch Party

A HYPEBAE-exclusive invite into her magazine drop.

By
26,613 Hypes

Here's What Went Down at Emily Oberg's 'Sporty & Rich' Issue 2 Launch Party

A HYPEBAE-exclusive invite into her magazine drop.

Similar to last year, Emily Oberg celebrated Sporty & Rich’s Issue 2 release with a launch party in NYC. Issue 2 was a lot more vast than its predecessor and she was on a mission to, “introduce new concepts to my current audience and consumer base.”

But the volume speaks on its own in an identity separate than Emily’s:

“I don’t want it to be so much a reflection of Emily Oberg, rather, I would like it to be a reflection of the brand and the aesthetic I have set for the brand.”

You can expect pieces on sneakers, design, wellness, the environment and more with a special “Eastbay” story to complete – by her admission, it’s the one she’s most proud to publish. Emily had an intimate outdoor party at the Grailed HQ to celebrate. Fidget spinners, branded cupcakes and more, completed the mood.

Check out the launch party recap above and peep inside Issue 2 via our interview with Emily. Then, cop the magazine at sportyandrich.com now.

Read Full Article
Image Credit
Eddie Lee/Hypebae
Creative
Jade Chung
Share this article

What to Read Next

A Look Back at Thierry Mugler's Most Provocative and Fetishistic Designs
Fashion 

A Look Back at Thierry Mugler's Most Provocative and Fetishistic Designs

Reflecting on the legacy of the late fashion designer.
25,918 Hypes

Sydney Sweeney Questions Nudity Double Standards in Hollywood
Culture

Sydney Sweeney Questions Nudity Double Standards in Hollywood

The ‘Euphoria’ actor gets real about the entertainment industry.
40,011 Hypes

Elliot Page Opens up About His Transition in Memoir, 'Pageboy'
Culture

Elliot Page Opens up About His Transition in Memoir, 'Pageboy'

The book is set to launch in 2023.
4,687 Hypes


Rihanna Launches Matte Black Case for Fenty Beauty Icon Lipstick
Beauty

Rihanna Launches Matte Black Case for Fenty Beauty Icon Lipstick

In honor of her birthday.
2,306 Hypes

Chrissy Teigen Opens up About What Having Anxiety Is Like
Culture

Chrissy Teigen Opens up About What Having Anxiety Is Like

“You feel like everyone is looking at you.”
3,562 Hypes

Spotted: adidas Sets a Pink "Zebra" Loose on the EQT Support 93
Footwear

Spotted: adidas Sets a Pink "Zebra" Loose on the EQT Support 93

We see a more traditional “Oreo” specimen too.
1,331 Hypes

Gucci's Vintage Logo Tee Blooms in This Spring Editorial
Fashion

Gucci's Vintage Logo Tee Blooms in This Spring Editorial

Featured in ‘Notion Magazine’ Issue 76.
4,555 Hypes

So, Kim Kardashian Just Dropped Her Own Fidget Spinner
Fashion

So, Kim Kardashian Just Dropped Her Own Fidget Spinner

See her “Daddy’s Girl” Kimoji merch here.
4,282 Hypes



Meet the Young Designers Who Broke the Internet with Their Kardashian-Approved Parody Tees
Fashion 

Meet the Young Designers Who Broke the Internet with Their Kardashian-Approved Parody Tees

Read how Neta and Elad Yam turned their passion for Insta-culture into a business.
16,359 Hypes

The Nike Air Max 95 "White Ice" Brings the Summer Heat
Footwear

The Nike Air Max 95 "White Ice" Brings the Summer Heat

Your all-white sneaker hunt stops here.
2,596 Hypes


Lorde Has Finally Dropped Her Second Album, 'Melodrama'
Music

Lorde Has Finally Dropped Her Second Album, 'Melodrama'

Listen to the much-awaited sophomore release now.
893 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.