Similar to last year, Emily Oberg celebrated Sporty & Rich’s Issue 2 release with a launch party in NYC. Issue 2 was a lot more vast than its predecessor and she was on a mission to, “introduce new concepts to my current audience and consumer base.”

But the volume speaks on its own in an identity separate than Emily’s:

“I don’t want it to be so much a reflection of Emily Oberg, rather, I would like it to be a reflection of the brand and the aesthetic I have set for the brand.”

You can expect pieces on sneakers, design, wellness, the environment and more with a special “Eastbay” story to complete – by her admission, it’s the one she’s most proud to publish. Emily had an intimate outdoor party at the Grailed HQ to celebrate. Fidget spinners, branded cupcakes and more, completed the mood.

Check out the launch party recap above and peep inside Issue 2 via our interview with Emily. Then, cop the magazine at sportyandrich.com now.