Culture

Equinox Explores "The LGBTQAlphabet" in This Powerful Ad for Pride Month

Made in collaboration with the LGBT Community Center.

By
488 Hypes

Equinox Explores "The LGBTQAlphabet" in This Powerful Ad for Pride Month

Made in collaboration with the LGBT Community Center.

Luxury fitness company Equinox partnered up with the LGBT Community Center during Pride month to produce an empowering and educational ad that centers around the idea of “who you are and how you love.”

The A to Z-style short film celebrates all experiences and identities, from femme, non-binary and pansexual to S&M and more. Equinox’s Executive Creative Director Elizabeth Nolan said about its mission:

“This film is a through-line for us, empowering viewers to find their own ways of expressing all the color, variation, and realness inherent in one’s identity.”

Watch the dynamic ad created by renowned agency Wieden+Kennedy – who also produced Nike’s What Are Girl’s Made Of? campaign – above.

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Image Credit
Equinox

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