The Arrivals x Milk.xyz's 2017 Capsule Collection Is Inspired by the Internet
We get an exclusive look at the new Milk.xyz HTML-logo.
The Arrivals and Milk.xyz have teamed up to create their own take on the classic leather moto jacket. The Rainier Zero silhouette is made of a soft lambskin leather in the perfect shape for everyday wear. Milk.xyz premieres its new HTML-inspired logo which is seen on the jacket’s reverse in white. The collaboration was born from a shared love of design from the two New York-based brands. Jeff Johnson, creative director of The Arrivals, tells us about the collaboration’s inception:
We saw an opportunity to work with Milk and knew we had to go for it. As a distinctly New York multimedia platform, Milk represents some of the industry’s most established creatives and has their finger on the pulse of the city’s underground creative community. Inspired by the digital origins of both brands, The ://HTML Moto was designed to celebrate the creators pushing the envelope online. By placing Milk.xyz‘s new HTML-inspired logo across The Arrivals iconic leather moto, we were able to emulate the fusion of fashion and media in the digital space.
- Image Credit
- The Arrivals