Nike's Equality Campaign Starring Transgender Voguing Legend Leiomy Maldonado Will Move You
“Did they tell you that you saved them too, like you saved me?”
Nike has long championed equality and for Pride month shares its latest “Be True” campaign starring Leiomy Maldonado to celebrate. Known as the “Wonder Woman of Vogue,” she is the second-ever transgender athlete to be highlighted in a Swoosh spot, Team USA’s Chris Mosier being the first.
Written and Directed by Daisy Zhou, Maldonado dances in the stunning slow-motion visual set to a voiceover by artist Precious Angel Ramirez. “Which angels gave you their wings?” Ramirez poetically inquires. “Which skies have you flown? When you reached the heavens who was there to catch you when you fell? Did they tell you that you saved them too, like you saved me?” Watch above.
- Image Credit