Tavia Bonetti Relies on Instinct in the New adidas Campus Campaign
She has “No Time to Think.”
adidas Originals has revamped the Campus silhouette for a street-savvy update. The sneaker’s “No Time to Think” campaign has a wily cast of creators who set trends in their own respective industries. In an editorial inspired by ’90s New York, Tavia Bonetti and Blondey McCoy pose against the city’s mayhem. Bonetti shares thoughts on being herself and the revival of the Campus:
“What resonates with me most when I see the Campus is a mix of music and fashion. I can see Campus in so many eras from the ’70s, ’80s, ’90s, and now 2000s music. I love to wear my Campus’ with a nod to all of those eras.”
Check out the campaign above and be sure to stay tuned for its June 15 release at adidas.
- Kenneth Cappello